 |
Nicaragua |  |
Guatemala |  |
Cuba |  |
Bolivia |  |
Domincan Republic |
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The United States is in the top five countries in terms of Spanish-speaking population. This means that the number of Spanish-speaking people we do business with, work with, or live near is larger than the entire population of many Latin American countries. |
Interesting Facts: |
Where Spanish is Spoken: |
The following countries have Spanish-speaking populations greater than 100,000. All counts are 1995 estimates except for Spain and the United States. |
Mexico |
86,211,000 |
Colombia |
34,000,000 |
Argentina |
33,000,000 |
Spain |
28,173,600 |
United States |
28,101,052 |
Venezuela |
21,480,000 |
Peru |
20,000,000 |
Chile |
13,800,000 |
Cuba |
10,000,000 |
Ecuador |
9,500,000 |
Dominican Republic |
6,886,000 |
El Salvador |
5,900,000 |
Honduras |
5,800,000 |
Guatemala |
4,673,000 |
Nicaragua |
4,347,000 |
Bolivia |
3,483,700 |
Costa Rica |
3,300,000 |
Uruguay |
3,000,000 |
Puerto Rico |
2,690,000 |
Panama |
2,100,000 |
Paraguay |
110,000 |
Source: Ethnologue |
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Training |
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ambit international designs the Language, Diversity, and Cross Cultural Programs based on the premise that as the US market becomes more diversified, organizations must service, sell to, work with, and/or buy from people from other cultures. Many of these people speak different languages, have different cultural attitudes, and have different historical backgrounds. They cannot be serviced, sold to, or bought from in the traditional manner. In order to reach and retain this diverse market, organizations are learning more about these groups and how to communicate with them as well. This means speaking their language and understanding their culture. Thus comes the "Understanding Diversity" Programs. These programs teach both the what and the how of this vital communication need. |
How we communicate is just as important as what we communicate. |
The Thom McAn Company traditionally sells shoes with a nearly illegible "Thom McAn" signature printed inside the shoe. But when it tried to sell footwear in Bangladesh, a riot ensued in which more than fifty people were injured. It seems that the "Thom McAn" signature looked like Arabic script for "Allah." Outraged Moslems decided that Thom McAn was trying to get Bangladeshis to desecrate the name of God by walking on it - an insult in any culture, but especially in Bangladesh, where the foot is considered unclean. |
Kiss, Bow, or Shake Hands: How to do Business in Sixty Countries |
ambit international will work directly with your organization to assess your needs for customized training to improve communication with, management of, and overall interaction with your diverse workforce and/or customer base. |